Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Empathetic Leadership: The Key to Success and Satisfaction

Empathy is a crucial element in retaining and developing outstanding professionals in the hospitality industry. The new generation of workers expect their leadership to display empathy toward their teams, building trust, creating a positive work environment, and fostering strong team dynamics.

Harnessing Hotel Data for Powerful Insights

In today’s fast-moving, data-rich environment, every business leader will benefit from understanding the mechanics of data analytics.

Being Proactive About Proactive Sales

In a world full of automation, it is easy to get into our reactive routines. Sure, that may keep your businesses afloat, but what will really create success is all the proactive efforts you put in. By definition, proactive means acting in anticipation of future problems, needs, or changes.

Inspire Marketing

HSMAI Top 25 Profile: Katlyn Svendsen

HSMAI honored the 2023 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. 

Driving Hotel Sales Through Diverse Marketing Strategies

HSMAI Global’s new Certified Hotel Sales Leader (CHSL) certification is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices, and strategies. Here we share excerpts from the CHSL study guide ”The Hotel Sales Playbook: Winning Strategies for Success. “

HSMAI Adrian Awards Best Practice: Travel South Dakota

The 2024 Adrian Awards deadline is September 9, so  submit your entry  now!

Optimize Revenue

Hot Topics: The Issues Advisory Board Members Are Tracking

When we asked our Advisory Board Members what new and emerging issues they were thinking about and tracking, they focused in on the following key issues:

HSMAI Top 25 Profile: Vanessa Williams

HSMAI honored the 2023 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Vanessa Williams, General Manager, The Vinoy Resort & Golf Club, Marriott Autograph Collection, is one of these honorees.   

How Can We Learn from Consumer Behavior to Stay Ahead of Trends?

By understanding consumer behavior in a broader context, hospitality professionals can anticipate customer needs, stay ahead of consumer trends, and spark innovation.

Video View

HSMAI honored travel marketing excellence at the Adrian Awards Celebration on Tuesday, February 13, at the New York Marriott Marquis in New York, NY with more than 500 industry and agency executives in attendance.  Among the honorees was: Tourism Australia and TURNER for Tourism Australia Come And Say G’Day Campaign Launch, which receive a Platinum and Best of Show Award.

Upcoming Events

APAC: Revenue Optimization Conference: May 9-10, 2024, Singapore

Americas: Commercial Strategy Conference: June 25-26, 2024, Charlotte, North Carolina

Brasil:  Revenue Optimization Conference: August, 2024, Sao Paolo 

Middle East: Commercial Strategy Conference, ROC Middle East: November 26-27, 2024, Dubai

Europe: Revenue Optimization Conference: January 16, 2025, London​​​